Breaking the cycle of the trauma of money with Lystra G. Sam
How can women of colour break free from societal expectations, heal from financial trauma, and lead with authenticity?
Join us in this transformative conversation with Lystra G. Sam, a social justice entrepreneur, community activist, and founder and managing director, Qmooniti Travel & Lifestyle.
Lystra shares her leadership journey, shaped by her upbringing in a Trinidadian household, challenges of assimilation and pivotal moments that helped her embrace her strengths. From dancing with Prince to travelling the world, Lystra's path highlights the importance of confidence, integrity, and breaking societal norms to lead authentically.
Lystra delves deep into the impact of money trauma on Black and Indigenous women and shares how the Trauma of Money program helped her heal and reshape her relationship with money. By addressing generational and systemic financial trauma, Lystra advocates for healthier money management, leadership growth, and businesses prioritizing well-being. She stresses that healing from trauma is crucial before achieving financial stability and leadership success.
Together, we reflect on how critical regulation of our nervous systems as women of colour is to heal trauma and break free from unhealthy financial and work patterns. By creating this ripple effect of healing within, trust, community building, and empowerment will be possible for future generations.
Embrace healing in your leadership journey by understanding your relationship to money, trusting your intuition and creating new habits.
Listen to the episode here or watch the episode on Youtube.
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Learn more about Lystra on LinkedIn and Instagram
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03:32 – Lystra shares her leadership journey, shaped by her upbringing in a Trinidadian household where leadership was a non-negotiable role from an early age. She shares candidly about the challenges of assimilation, self-acceptance as an immigrant in Canada, and the transformative experiences that helped her embrace her unique leadership path. From dancing with Prince to travelling the world in leadership roles, Lystra highlights the importance of confidence, integrity, and breaking free from societal expectations to lead authentically.
23:37 – She discusses the deep impact of money trauma, particularly for Black and Indigenous women, and highlights the importance of healing financial trauma before achieving true financial stability. Lystra shares insights from her experience with the "Trauma of Money" program, emphasizing how addressing systemic and generational issues around money can lead to healthier relationships with finance, better leadership, and thriving businesses prioritizing well-being over mere survival.
35:43 – To break this cycle of the trauma of money, Lystra reflects on how critical it is for women of colour to heal and learn how to regulate their nervous systems with awareness, grace, and intentional community support. She emphasizes that trauma and scarcity often trap individuals in unhealthy patterns with money and work. By redirecting resources to marginalized communities and shifting spending habits, Lystra calls for a ripple effect of healing, trust, and empowerment for future generations.
54:37 – We end the episode with Lystra’s profound advice – to trust and reconnect with your intuition, reflect deeply and seek guidance from elders – allowing each woman of colour to choose environments that will uplift them and practices like therapy, nature, and journaling, as essential tools for aligning with their true path.
African Proverb: “You have to heal the wound before it ignores the medicine.”
What is one step you can take in your journey towards financial freedom?
